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Multiverse: The Google for Creative Entrepreneurs – Shurick’s Vision for a Fair Profit-Sharing Model

Written by: Khairul Haqeem, Journalist, AOPG. recently interviewed Aleksandr “Shurick” Agapitov, the billionaire CEO and founder of the XLA Foundation. In the interview, Shurick shared his insights on the creator economy and his vision for a more transparent and fair profit-sharing model. The creator economy is currently dominated by big tech companies such as YouTube, Apple, Facebook, and Instagram. Shurick believes that there is an opportunity to change this by offering a more flexible and negotiable revenue share among creators, co-creators, co-promoters, and startups.

Creative Revolution

Shurick plans to establish a platform called Multiverse to address worries about market supremacy and the marginalisation of other producers. Owners of intellectual property (IP) and co-creators will be able to collaborate on this site to develop and use each other’s IPs. If you’re a creative entrepreneur, Multiverse will be your “Google.” Shurick’s goal in developing this marketplace is to connect aspiring IP producers with established IP businesses.

The ideal vision Shurick shared is, “The vision is to put the revenue share on the blockchain, enabling internet strangers to start projects together and decide how to split the royalties and revenue by building a smart contract.”.

This way, whenever a consumer spends more money, they get their revenue share automatically.

Critics of the creative economy argue that it is a form of digital sharecropping, where creators receive only a small percentage of the revenue generated by their content. However, Shurick believes that there are many opportunities coming, and his platform will expand beyond email matchmaking and create something like a marketplace.

As Shurick explained, “We want to create something like a marketplace where people can come together and build something together, negotiate, and decide how to split the revenue, which could be different between different tiers and camps,”.

Decentralised Opportunity

The increasing interest in using blockchain technology to create safe possession and transfer of digital assets is reflected in Shurick’s thoughts on non-fungible tokens (NFTs) and blockchain-based marketplaces. ” For the most part, NFTs will be used to modify digital objects similar to those found in video games, and they will be saved as a form of playful reward,” Shurick claimed.

To put it simply, NFTs are digital commodities that can only exist in one copy and cannot be traded for another NFT of the same worth.

In the future, NFTs will be used to fine-tune digital products like video game goods and save those settings as a form of playful reward for user attention, as predicted by Shurick. This means that NFT-based systems will more openly value and award user attention, which is often exploited by large tech firms. Users are accustomed to accepting cookies when they go online; these cookies are used to keep track of users’ online activities so that advertisements can be more relevant to them. Shurick forecasts that in the not-too-distant future, people will be willing to take NFTs and other digital items as representations of their attention and involvement across different online platforms.

Marketers can reach specific demographics with relevant ads and encourage users to take action by providing NFTs. The user can choose to take the NFT and receive the advertised reward or benefit if they desire the object it symbolises. Users are compensated for their time and effort instead of being exploited for profit by large tech firms, making the trade fairer for both parties.

Shaking Up the Creator Economy

The creator economy could be shaken up by the novel ideas and approaches proposed by Shurick. A more egalitarian future may be possible thanks to his ideas for a more open and equitable profit-sharing model, as well as the creation of Multiverse and the adoption of blockchain technology. How these concepts evolve and whether or not they lead to a sea change in how creators, co-creators, and companies divide up profits is something to keep an eye on.

Khairul Haqeem

Khairul is proficient in writing tech-related pieces for the Asia-Pacific region. Some of his most notable work is focused on emerging technologies, data storage, and cybersecurity. His prior experience includes stints as a writer for two iSaham sites: and Before beginning his writing career, he worked in the field of education. Aside from studying engineering at the International Islamic University Malaysia, he has also worked as a subtitler for Iyuno Global, serving clients like Netflix. His specialities are: • Disruptive Tech. • Data Storage. • Cybersecurity. • Decentralised Tech. • Blockchains.

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