Press ReleaseWeb3

Hello Kitty and MetaGaia Partner for Metaverse Experience

 MetaGaia, the first multi-platform metaverse with a ChatGPT-powered oracle and pet companions, has partnered with Sanrio Hong Kong, a lifestyle brand with pop icon Hello Kitty and other beloved characters, to bring new experiences to the metaverse. The partnership will introduce Hello Kitty Seven Wonders, a digital destination with Hello Kitty-themed digital items and activities in MetaGaia, giving fans a chance to build their own community and interact with their favourite characters in a new virtual world.

In the Summer of 2023, Sanrio Hong Kong and MetaGaia will host a Hello Kitty Seven Wonders pop-up event at Citygate Outlets, Hong Kong’s leading outlet mall. The 51-day event will feature augmented reality experiences that blend digital metaverse and in-person experiences using characters of Hello Kitty. Additionally, the event will feature Hello Kitty merchandise as well as mini-games in various locations throughout the mall. 

Advokate Group, the parent company of MetaGaia, has a proven track record of virtual spaces in the metaverse. MetaGaia is the first metaverse to offer AI-powered companions, AR games, socializing, brand shopping and digital asset purchasing, making it a unique and dynamic platform for users.

“We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia,” said Gordon Kwok, CEO of MetaGaia, expressing his excitement about the partnership. “Our goal is to create a metaverse that offers endless possibilities for exploration and socialization, and we believe that the addition of Hello Kitty will enhance that experience for our users.”

Sanrio’s “One World, Connecting Smiles” philosophy has inspired the creation of quality products, services and activities that bring happiness and friendship to people of all ages for over 60 years. The partnership between Sanrio Hong Kong and MetaGaia is a natural extension of that philosophy, providing fans with a new and exciting way to connect with their favourite characters.


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