BlockchainDeFiPress Release

Figure Introduces HELOC Wholesale Model to Expand Equity Access and Enhance Originator Experience

Figure Technologies Inc., a leader in transforming financial services through the power of blockchain technology, announced the launch of their wholesale lending platform, which will enable originators to seamlessly access Figure’s home equity line of credit (“HELOC”) offering. Figure has originated over $5 billion of loans directly to consumers and through its private-label partnerships with some of the nation’s largest independent mortgage lenders. With the launch of a wholesale model, Figure will increase the availability of this unique lending product to even more originators and homeowners.

“We’re excited to remove the barrier of entry for originators of all sizes to gain access to our simple and easy-to-use HELOC product, further strengthening their relationships with customers in need of fast, cost-effective financing options,” said Jackie Frommer, Head of Lending at Figure. “With Figure’s built-in digital origination process, originators have a faster time to market with less upfront hassle, enabling them to serve more customers and quickly capitalize on the current rate environment.”

Each one of Figure’s new wholesale partners can leverage Figure’s advanced HELOC technology to broker loans directly. With an entirely digital application process, new customers of wholesale originators will be able to apply and get approved in as little as five minutes and have access to funds in as little as five days.

“The simplicity of the wholesale turnkey experience with Figure is unlike anything I’ve seen before,” said Steve Reich, Division President of Go Mortgage. “From sharing the digital application link with a borrower to funding, it took a matter of days instead of the typical weeks or even months I’ve seen with other wholesale partners.”        

Figure’s seamless digital wholesale model offers end-to-end support of the origination process – from broker application, to customer fulfilment, to funding. Originators will leverage Figure’s online pre-application process to pre-qualify their customers, helping them assess the best option available to meet their customers’ needs. This process then feeds directly into a digital, customer-driven fulfilment system fully supported by Figure. Figure’s HELOC offers homeowners an attractive opportunity to fund large expenditures while leaving their current low-cost mortgage in place, making it the perfect alternative to costlier credit cards or personal loans. 

The new wholesale product offering is the latest in a series of milestones and rapid growth from Figure’s blockchain-powered lending business. At the end of 2022, Figure achieved HELOC originations of over $5 billion, supporting over 70,000 households across the U.S., and establishing itself as the nation’s largest non-bank HELOC lender. This announcement follows closely on the heels of Figure closing its first-rated HELOC securitization led by Jefferies, Goldman Sachs and J.P. Morgan.  


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