Press ReleaseWeb3

2MR Labs Redefines Asia’s Web3 Landscape with Strategic Investments and Partnerships

2MR Labs (Tomorrow Labs), a pioneering Asia-based digital assets launchpad, announced a series of strategic investments and brand partnerships that will usher in an era of unprecedented benefits for its ecosystem. With a focus on building a robust Phygital (physical plus digital) economy, these alliances are set to redefine Asia’s digital landscape and drive widespread adoption of Web3 technologies and strategies.

The strategic alliances are curated with five leading brands – Plug and Play APAC, a global startup innovation platform, The Assembly Place, a community-focused co-living company, PG (previously Project Godjira), a Web3 venture builder, MetaOne, a Web3 gaming platform and UKISS Technology, a self-custody cold wallet provider – to create a synergistic impact on 2MR Labs’ growth and its ability to deliver real-world value to a diverse audience.

Plug and Play APAC

2MR Labs will play a crucial role in facilitating the transition of Plug and Play APAC’s business network into the Web3 era with a robust digital transformation framework. The framework will encompass strategy, guidelines and best practices for blockchain integration and transformation.

The Assembly Place

The alliance with The Assembly Place empowers a unique co-living experience by combining 2MR Labs’ digital assets launchpad service with The Assembly Place’s resident community and business network. This collaboration will revolutionize the co-living industry by integrating Web3 strategies and technologies into the daily lives of the residents.

PG

PG’s investment will elevate 2MR Labs’ Giants Planet, enabling the delivery of real-world value to its community members. This strategic partnership also signifies both parties’ commitment to onboard Web2 brands and non-crypto native users into the Web3 space. Possibilities like loyalty programs and community management will further drive adoption and engagement.

MetaOne

The integration of MetaOne’s gamer community into 2MR Labs’ Giants Planet reward ecosystem will provide more rewards and benefits to MetaOne’s growing user base. Furthermore, 2MR Labs will offer strategic support to MetaOne’s business development and global expansion plans, creating an exciting synergy for both platforms.

UKISS Technology

The unique partnership with Singapore-based blockchain security expert, UKISS Technology, involves collaborating on a co-branded hardware wallet – Hugware® X 2MR – enabling simple and secure Web3 adoption amongst businesses and individuals. This partnership empowers the community with a state-of-the-art self-custody private key management solution coupled with real-world assets’ utility.

The digital assets launchpad will look to deliver real-world value in the Web3 space through tokenized assets, to create a dynamic ecosystem that fosters collaboration and impactful Web3 solutions for the digital savvy masses. The various partnerships adds to 2MR Labs’ growing portfolio of diverse brands, further solidifying its position as the digital assets launchpad of choice in the Asia region.

In addition to the partnerships, 2MR Labs also announced that it has raised additional funds at an undisclosed amount in a new funding round led by Temasek’s Heliconia Capital with notable investors including Plug and Play APAC, The Assembly Place, PG and LucidBlue Ventures.

The additional cash injection will enable 2MR Labs to better support businesses in their transition into Web3. As Asia continues to be a hotbed for blockchain innovation, 2MR Labs looks to build its first phygital economy and bring digital assets into the forefront of the Asia consumer landscape, driving widespread adoption and redefining the way businesses operate in a new digital era.

2MR Labs’ Esteemed Consortium of Investors

Arthur Lin, CEO and Co-Founder of 2MR Labs said: “The latest investments and partnerships by our strong supporters signal that we are on the right path ahead – to drive innovative Web3 solutions for burgeoning brands in the SEA region. We will continue to integrate real-world assets with utility digital assets that will stand the test of time and that will also spark curiosity in technology enthusiasts around the world.”

Jupe Tan, Managing Director of Plug and Play APAC shared: “Our investment in 2MR Labs solidifies our dedication to unlocking Web3 opportunities for our corporate partners and startup networks. With a robust digital transformation framework, we will be at the forefront of the transformative wave of Web3 and poised to lead the charge. I am immensely proud to lead our team into this exciting new chapter, where we will guide businesses into the new era of blockchain integration and innovation.”

Eugene Lim, CEO and Founder of The Assembly Place expressed his excitement: “With our co-living business approaching the target of 1500 rooms in the coming months, I strongly believe now is the right time to adopt a Web3 strategy with a trusted partner. Digital transformation and blockchain are here to stay and must be accepted and embraced and we believe that our community will benefit from the utilities offered through 2MR Labs’ digital launchpad services.”

Ken Hagino, CFO of PG remarked: “We are proud to collaborate with 2MR Labs, Asia’s premier NFT launchpad, to lead their transition into the Web3 space. Through our robust network, expert support, and strategic guidance, 2MR Labs is poised to revolutionize blockchain integration in Asia, bridging Web2 to Web3 while fostering close-knit communities. By supporting 2MR Labs, PG continues its commitment to innovation and digital transformation.”

2MR Labs consists of a multi-national team of enthusiastic Web3 professionals, with roots in the Asia-Pacific region. The digital assets launchpad is committed to partner with more Web2 IPs and brands in various industries – F&B, Travel & Hospitality, Gaming, Sports, Consumer Goods and more.

Editorial

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